To understand client's goals and users needs, conducted in-depth discussions with event organizers to clarify expectations and requirements.
User Persona: Identified the target audience to tailor the landing page to their needs.
User persona
Landing Page Goals:
- Provide comprehensive event information (purpose, agenda, dates, etc.).
- Facilitate a seamless registration process.
- Establish credibility and trust.
- Enhance accessibility through QR code integration.
With these insights in hand, the foundation was laid for the creation of a landing page that not only met the organizers' expectations but also resonated with and catered to the specific interests of the workshop's prospective participants.
Color and font: Incorporated colors from the academic group's logo for visual identity reinforcement, and selected "League Spartan" font for its legibility, modernity, and professional style.
Webflow: Transferred the design using Webflow, a non-code tool, ensuring the real information was accurately represented.
Responsive Design: Designed for accessibility through a link or QR code, accommodating users on various devices.
Mobile view
Exceeded registration expectations: 25 attendees registered exclusively through the landing page, surpassing the initial goal of 20.
Time Constraints: Limited time necessitated a focused client interview to identify communication goals for the landing page.
360º Context: Understanding the broader context, including hardware, communication modes, and marketing strategies, is crucial for digital product success.
Text Delivery: Establishing deadlines for client-provided texts helps avoid issues with project timelines.
